Client: GALA by Ameera
Location: Dubai, UAE
Deliverables: 4 Fashion Reels
Role: Creative Director, Fashion Videographer, Editor
Location: Dubai, UAE
Deliverables: 4 Fashion Reels
Role: Creative Director, Fashion Videographer, Editor
This summer fashion campaign was produced in collaboration with GALA by Ameera, a Dubai-based clothing brand known for its elegant and modern designs. Shot at a luxury summer villa with a poolside setting, we used natural lighting, storytelling camera angles, and cinematic motion to bring out the essence of their latest collection.
Each reel highlights one mood — freedom, elegance, warmth, and minimalism — aligning with the brand’s values. Through fashion videography techniques like soft-focus blur, natural movement, and ambient sound design, we created a visual storytelling experience that feels immersive and emotionally rich.
The project showcases our expertise in creative direction for fashion brands, cinematic editorial reel production, and social media campaign videos tailored for platforms like Instagram, Pinterest, and TikTok.
Website Hero Video
Project Title: GALA by Ameera – Summer Campaign Hero Video
Format: Vertical Video for Mobile (No Music)
Duration: 10–15 seconds (loopable)
Role: Creative Director • Videographer • Editor
Format: Vertical Video for Mobile (No Music)
Duration: 10–15 seconds (loopable)
Role: Creative Director • Videographer • Editor
As part of the GALA by Ameera Summer Collection Campaign, this mobile-first hero video was created for use on the client’s website and landing pages. Designed without music for autoplay compatibility, the video captures the essence of summer lifestyle fashion — blending ambient visuals, flowing fabrics, and sun-kissed movement.
Shot vertically for seamless mobile UX, it features soft blurs, slow motion, and sunlit details — perfect for homepage headers or social ad campaigns. This piece reflects AmberGreen's strength in fashion brand storytelling, website-ready video content, and elevated visuals for digital-first platforms.